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General Copy

  • Writer: Chelsea Davies
    Chelsea Davies
  • May 1, 2019
  • 2 min read

Updated: May 7, 2019

The brief for this task was to write copy that was engaging and of interest to both the core and wider audience of milk. Language and tone of voice had to be consistent with the theme of the magazine. I felt that copy needed to do one of three things - drive website traffic, encourage readership of the magazine or lead to subscriptions of the newsletter.



Doing the milk round across the city today. Show us how far the magazine can get using #themilkround for a chance to be featured.



Now that first semester has well and truly begun, us students have one thing on our minds: where's the caffeine?! Not to worry, milk's got you covered. How dreamy is Good Day Café? Look what we spotted whilst "studying" during their opening weekend.



How is everyone enjoying their #spaweek? Remember to pick up a copy of milk while you're on campus!



Interested in subscribing to some #freshmilk? Head over to our website: https://milk-magazine.co.uk



Winter is coming. Who else is ready for frosty mornings and festive tunes?



This unexpected spell of cold is making the team here at milk crave cosiness. Where better to study - and hide from the chill - than the gorgeous Sweet Little Things?



Books assist in "teaching children to be valiant."

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Wise words from Barry Cunningham, the publisher responsible for bringing J.K. Rowling's magical world to print, at the Society of Young Publishers launch event last week.

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The team at milk is looking forward to more events organised by the southwest branch!



After a little break away, the team at milk want to say welcome back! We are well into second semester and planning some exciting new content for the months ahead.

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Remember to subscribe to our website to keep up-to-date with fresh milk.



Are you interested in contributing to milk? Do you like writing features, are interested in current affairs or have a great recipe you'd like to share?

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If your answer is yes, well obviously or why not, head over to the website and find our submission tab. We are interested in what you have to say!



Struggling to find things to do this spring? Head over to our Events Highlight for some inspiration. We've got you covered.



It's great to see student artwork on display at East Wing. Textile Design for Fashion and Interiors student, Megan Williams Westcott, has added personality to the newly renovated space.



The team at milk are a curious bunch, which is why we like to explore a side of the city that's a little off the beaten track. Or, in this case, above the beaten track.

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Can anyone guess where we were this weekend? We'll give you a hint - we started at an iconic landmark, then climbed a lot of stairs.



Keep updated with more news by subscribing to our newsletter.



Happy Easter, everyone! Have a safe break. Remember, if you’re craving #freshmilk in the middle of deadline season, you can subscribe to our newsletter. Now, who’s ready to stress-eat all the chocolate?



“Print is not dead. I have this conversation every day.”

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Daniel McCabe talked about how print and digital go hand in hand at our Making Magazines event last week.

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