SWAIN Analysis

Below is an analysis of my strengths, weaknesses, aspirations, aims and needs regarding my role as Social Media Manager. It was completed at the beginning of the module and used as a reference to track my personal and professional development as my role progressed.

Strengths

• Creating visual content.

• Creating engaging copy.

Weaknesses

• Currently, there is a lack of regular interaction with the audience on social media.

• The story feature is not being used to full potential.

Aspirations

• To build relationships with industry professionals through social media.

• T grow the milk community through social media.

Interests

• Building myself a portfolio to be used as a reference for future professional opportunities.

• Interacting more with industry professionals on social media.

Needs

• Make contact with industry professionals.

• Interact regularly and consistently with the audience.